Award-Winning Communication & Narrative Executive
For more than 20 years I have brought vision, creativity, and experience to my work leading strategic communication and narrative campaigns in the nonprofit and public sectors. I thrive when tackling big challenges and issues that others consider difficult or impossible to achieve. I love working with teams dedicated to bringing a creative vision to life for impactful change.
Media Partnerships | Media Relations
I've established media partnerships with the Associated Press, NPR, PBS NewsHour, Kaiser Health News, Univision, Telemundo, La Opiníon, PBS, and others, and have extensive experience pitching and securing media coverage to reach priority targets.
Digital & Social Media
From producing award-winning programming to winning a 2021 Shorty Award for Best Integrated Campaign for #ImmigrantsAreEssential, I have experience developing campaigns that cut through the clutter and inspire the imagination of millions.
Narrative & Culture Campaigns
Culture drives policy, and narrative shapes culture. How do we win on big picture issues? First we must shift hearts and minds by building power for visionary deep narrative and culture campaigns.
Podcast Hosting & Executive Production
Podcasts are accessible, targeted, and can be an important part of building an organization's brand as well as a powerful tool for storytelling and building narrative power.
Messaging Research
Getting our message right sometimes requires formative research. I've led bodies of national messaging research including focus groups, polling, dial tests, and more, resulting in high-impact work.
Public Opinion & Engagement
I've led national public engagement efforts that shifted public opinion significantly year over year through integrated strategies that include high-visibility media partnerships, coalition building, and targeted content.
Awards & Highlights
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2025 Webby Award, Freedom to Thrive Podcast
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2025 Webby People's Choice Award, Freedom to Thrive Podcast
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2024 Best Small Fictions, "Tijuana"
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2023 James Kirkwood Prize Nominee, Creative Writing
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2023 Allegra Johnson Award Nominee, Creative Writing
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2022 Gold Anthem Award, Human & Civil Rights, #ImmigrantsAreEssential
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2021 Shorty Award, Best Integrated Campaign, #ImmigrantsAreEssential
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2009 California Redevelopment Association Award for Best Integrated Marketing Campaign, "Building a Better Long Beach"
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2008 National Association of Telecommunication Officers and Advisors, Best Programming, "Inside Long Beach"
Professional Experience
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National Immigration Law Center c(3)
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Immigrant Justice Fund c(4)
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Women's Alzheimer's Movement
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SAG-AFTRA Health Plan
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SAG-Producers Pension Plan
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The SCAN Foundation
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California State Senate, Office of the Majority Leader
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City of Long Beach
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Children's Defense Fund c(3)
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Children's Defense Fund Action Council c(4)
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U.S. House of Representatives
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NARAL
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Million Mom March
Additional Skills & Experience
Vision. Creativity. Impact.
If I can help with your strategic communication or narrative and culture needs, I'd love to hear from you!
Email me at
info @ victoriaballesteros.com