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Award-Winning Communication & Narrative Executive

For more than 20 years I have led strategic communication and narrative efforts in the nonprofit and public sectors. I thrive when tackling big challenges and issues that others consider difficult or impossible, and love bringing my creative vision to life through my work.

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Media Partnerships | Media Relations

I've established media partnerships with the Associated Press, NPR, PBS NewsHour, Kaiser Health News, Univision, Telemundo, La Opiníon, PBS, and others, and have extensive experience pitching and securing media coverage to reach priority targets.

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Digital & Social Media

From producing award-winning programming to winning a 2021 Shorty Award for Best Integrated Campaign for #ImmigrantsAreEssential, I have experience developing campaigns that cut through the clutter and capture the imagination of millions.

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Narrative & Culture Campaigns

Culture drives policy, and narrative shapes culture. How do we win on big picture issues? By shifting hearts and minds through deep narrative and culture campaigns. I've developed several award-winning efforts.

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Strategic Communication

What is our challenge? What do we hope to achieve? How will we know we're on the right track? I've developed communication strategies that drive measurable outcomes and impact.

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Messaging Research

Getting our message right sometimes requires formative research. I've led bodies of national messaging research including focus groups, polling, dial tests, and more, leading to high-impact work. 

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Public Opinion & Engagement

I've led national public engagement efforts that shifted public opinion significantly year over year through integrated strategies that include high-visibility media partnerships, coalition building, and targeted content.

Awards & Highlights

  • 2024 Best Small Fictions Nominee, "Tijuana"

  • 2023 James Kirkwood Prize Nominee, Creative Writing

  • 2023 Allegra Johnson Award Nominee, Creative Writing

  • 2022 Gold Anthem Award, Human & Civil Rights, #ImmigrantsAreEssential

  • 2021 Shorty Award, Best Integrated Campaign, #ImmigrantsAreEssential

  • 2009 California Redevelopment Association Award for Best Integrated Marketing Campaign, "Building a Better Long Beach"

  • 2008 National Association of Telecommunication Officers and Advisors, Best Programming, "Inside Long Beach"

Experience

  • National Immigration Law Center c(3)

  • Immigrant Justice Fund c(4)

  • Women's Alzheimer's Movement

  • SAG-AFTRA Health Plan

  • SAG-Producers Pension Plan

  • The SCAN Foundation

  • California State Senate, Office of the Majority Leader

  • City of Long Beach

  • Children's Defense Fund c(3)

  • CDF Action Council c(4)

  • U.S. House of Representatives

  • NARAL

  • Million Mom March

Image by Robin Edqvist

Additional Skills & Experience

Vision. Creativity. Impact.

If I can help with your communication or narrative and culture needs, I'd love to hear from you.

Email me at

info @ victoriaballesteros.com

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